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The Importance of Shipment Tracking in Customer Experience

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Offering quality products is essential in eCommerce. However, the last few years saw a shift in customer priorities. Consumers nowadays heavily consider their overall experience purchasing from a brand more than the product or service itself. Eighty-six percent (86%) of consumers are willing to pay more for an item from … Read more

The Definitive Guide to Self Order Fulfillment

Reading time:  3 min 15 secs  Your -commerce business success will depend on how well you’re able to handle all of the responsibilities involved. A lot will be required, from manufacturing or sourcing your products to effective branding and marketing, shipping and logistics, customer service, and more. There’s a lot … Read more

5 Tips to Writing Product Descriptions That Sell

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What are Product Descriptions?  A product description is a type of marketing copy that brands use. It provides essential details about specific items that merchants are selling online. Compelling content makes up for the lack of tangibility in shopping online just by describing product features, key benefits, dimensions, models, and … Read more

eCommerce Influencer Marketing vs KOLs

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Ecommerce Influencer marketing has proven to be a vital digital strategy for eCommerce retailers in the last few years. Despite the pandemic and global economic slowdown, brands will spend up to $15 billion on influencer marketing by 2022. It’s not surprising that companies, multinational or otherwise, are more than eager … Read more

Creating an Effective eCommerce Conversion Optimization Strategy 2020

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Defining eCommerce Conversion Optimization eCommerce Conversion Optimization or Conversion Rate Optimization is the process of structuring a website, so it encourages visitors to take a specific action on a web page. These actions can be in the form of account creations, whitepaper downloads, newsletter sign-ups, or, in the case of … Read more

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