Consumers love getting something free or freebies with their purchases. The word “free” significantly impacts purchase behavior and even improves brand image. A recent report said, 9 out of 10 people recall the name and logo of giveaway or free stuff. Aside from freebies and giveaways, most retailers are also … Read more
From shipping delays caused by delivery exceptions and many other concerns, eCommerce isn’t without its drawback. However, there is no denying how online shopping is part of modern living. eCommerce allows consumers to make purchases in the comforts of their own homes. Likewise, retailers can now reach customers even in … Read more
What is Driving the Digitalization in Supply Chain Management and Logistics? The face of logistics has changed over the last three decades. Order fulfillment has transformed from a purely operational function concerning inventory stocking and package delivery into a sole industry that delves into advanced inventory planning, customer behavior and … Read more
In today’s digital age, data is continually created, with people producing information at a staggering rate. Each person on the planet makes 1.7 MB of data every second. The problem no longer lies with valuable sourcing info, but it lies with interpreting data and making the numbers useful. Big Data … Read more
In Apple’s 2020 Worldwide Developers Conference or WWDC, the company announced changes on the upcoming iOS14 update that significantly impacts data tracking permissions. This data privacy shift affects how advertisers use social media platforms to target their audiences. At the time of writing, the tech giant has yet to provide … Read more
Early in 2020, at the height of the shelter-in-place orders due to the pandemic, the average number of first-time online shoppers rose by 12% worldwide. The rapid increase is unprecedented, considering 62% of consumers still prefer buying from physical retail stores for mere months before the crisis erupted. This behavior, … Read more
COVID-19 has affected most, if not all industries, in various ways. While several industries have suffered from the shelter-in-place orders and travel restrictions, COVID-19 has given way to the rise of eCommerce. eCommerce growth is evident with the sales rate showing a steady increase in the last few years. It … Read more
2021 eCommerce Trends: How to Prepare Historians and experts prefer to describe 2020 as the Great Disruptor. This year came with the COVID-19 pandemic, an unexpected catalyst that shattered the ways economies and governments normally do business. And it did so at such an incredibly fast rate, making 2021 eCommerce … Read more
How Holiday Shopping Will Be Different This Year The upcoming holiday shopping season will be different. Unlike previous years, there will be no more door-busting Black Friday and CyberMonday events. This comes as no surprise considering how the global health crisis has forced shoppers to rely heavily on digital platforms … Read more
The COVID-19 pandemic will surely go down in history as one of the defining moments of 2020. If this year were a novel, then this global health crisis was the plot twist, forcing mankind to recalibrate expectations and adjust priorities. When the World Health Organization officially declared the virus as … Read more
One of the decisions retailers face when business is growing is whether outsourcing order fulfillment is the way to go. It is a big step for any merchant, especially since tapping the help of a fulfillment center means spending money. This article aims to answer the only question sellers have … Read more
What is shopping cart abandonment? Shopping cart abandonment is a term used in eCommerce to describe when consumers add items to cart only to drop off the site without completing the purchase. It is one of the biggest challenges retailers face. In fact, according to a study done by Finances … Read more
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