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eCommerce Influencer Marketing vs KOLs

ecommerce-influencer-marketing-kols

Ecommerce Influencer marketing has proven to be a vital digital strategy for eCommerce retailers in the last few years. Despite the pandemic and global economic slowdown, brands will spend up to $15 billion on influencer marketing by 2022. It’s not surprising that companies, multinational or otherwise, are more than eager … Read more

What is Social Commerce?

Reading time:  1 min  What is social commerce? Social commerce is the use of social networks for eCommerce transactions, i.e. it involves selling products directly through social media networks. This differs from social media marketing. Social media marketing redirects users to an online store; social commerce allows them to checkout … Read more

Creating an Effective eCommerce Conversion Optimization Strategy 2020

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Defining eCommerce Conversion Optimization eCommerce Conversion Optimization or Conversion Rate Optimization is the process of structuring a website, so it encourages visitors to take a specific action on a web page. These actions can be in the form of account creations, whitepaper downloads, newsletter sign-ups, or, in the case of … Read more

Why Ecommerce is Moving to Southeast Asia

Reading time:  1 min 5 sec Rapid growth in the e-commerce sector is driving significant shifts in the global economy.  Nonetheless, this growth is becoming increasingly susceptible to trade tensions between China and the US.   China holds an important role in the global supply chain for manufactured products, which accounts … Read more

Amazon FBA and eBay Limitations (Updated 2020)

Amazon FBA and eBay Limitations

Reading time:  2 min 45 sec This article was updated on Sept 2020. Amazon FBA and eBay Limitations As online merchants, choosing a fulfillment company can make or break your business. Whether you are an established seller or a first-time entrepreneur, you are probably familiar with eCommerce giants Amazon FBA … Read more

Why is Distribution Ability a Key to Success?

Reading time:  2 min  With consumerism on the rise, unusual demand patterns can be common. It is thus important for e-commerce business to have distribution channels that are flexible, responsive and cost-effective.  What is distribution logistics? Distribution logistics involves the entire process of delivering the finished products to the customer. It … Read more

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