Defining eCommerce Conversion Optimization eCommerce Conversion Optimization or Conversion Rate Optimization is the process of structuring a website, so it encourages visitors to take a specific action on a web page. These actions can be in the form of account creations, whitepaper downloads, newsletter sign-ups, or, in the case of … Read more
The retail world is changing, and more brands are bypassing distributors. Direct-to-consumer (DTC) strategy has created a closer relationship between consumers and their favorite companies. How? By cutting out third parties like marketplaces or retailers who used to be involved in bringing products from the production line right up to … Read more
One of the more revolutionary aspects of eCommerce is its ability to connect consumers with hard-to-find, well-sought-after items quickly. The industry made the world smaller and more accessible. It would take weeks or even months to find rare items back then. And it would be costly as it would go … Read more
The eCommerce industry’s growth trajectory has been upward over the past several years. It is one of the few business sectors that thrived during the pandemic. Nevertheless, brick-and-mortar store owners still have apprehensions about offering merchandise online. One of the common misconceptions is the difficulty and technicality of setting up … Read more
Amazon is one of the best ways to reach more customers. With over 25% of retailers earning more than $25,000 every month on the no.1 global marketplace, it’s not surprising that many retailers want to do business there. But while lucrative, there are some very unique challenges with maintaining a … Read more
With over 190 million monthly buyers, Amazon has helped millions of retailers expand their reach and cater to a broader clientele. The marketplace allows retailers to sell globally – a near-impossible feat, especially for smaller operations. Aside from these benefits, Amazon also offers logistics solutions for sellers through their FBA … Read more
Inventory management plays a crucial role in the success of an eCommerce operation. Mismanagement of stock levels can result in delayed orders, elevated overhead expenses, subpar profit margins, and, worse of all, unsatisfied customers. The concerns over inventory management extend to retailers that sell on Amazon, especially after introducing Amazon … Read more
It’s common knowledge that consumer behaviors changed significantly following the 2020 health crisis. More people over the last year turned to eCommerce for their shopping needs. This shift is the new normal, and this trend is a blessing and a challenge. Putting up an online store doesn’t have the overhead … Read more
Selling on Amazon is a strategic and logical next step for most online retailers. Amazon, after all, is the world’s top marketplace as it gets 197 million visitors every month. On average, Amazon sellers earn $10,000- $25,000 every month from selling on the platform. More than two-thirds of these sellers … Read more
Offering quality products is essential in eCommerce. However, the last few years saw a shift in customer priorities. Consumers nowadays heavily consider their overall experience purchasing from a brand more than the product or service itself. Eighty-six percent (86%) of consumers are willing to pay more for an item from … Read more
The eCommerce industry has grown significantly over the last few years. More consumers are shopping online, and more retailers are maximizing their online eCommerce presence. The growth within the industry changes consumer behavior in meaningful ways and vice versa. eCommerce patrons have more options and information available today and, as … Read more
The holiday season is an exciting time for eCommerce retailers as these are peak shopping periods. Almost all online stores can expect an uptick in their sales. The holiday season is the most profitable time of the entire year, making up more than 25% of a business’s entire annual profits. … Read more
