direct line shipping

There is a bit of a running joke in the e-commerce world: customers will happily pay $50 for a t-shirt, but they will abandon a cart in a heartbeat if they see a $5 shipping fee at checkout.  It sounds irrational, but the data backs it up. According to research statistics, … Read more

In e-commerce, we have been conditioned to believe that the only metric that matters is speed. We obsess over shaving off a single day of transit time, believing that if we can just deliver faster, customers will be happier.  But speed is a trap if it comes at the cost of … Read more