At the time of writing, there were 1.53 million active sellers on Amazon worldwide. That’s why it’s the no.1 global marketplace. Last year, more than half a million retailers started selling on the world’s top marketplace. At an average of 1,592 new sellers every day, the competition within the platform is fierce. As a result, third-party Amazon sellers need to employ effective marketing and product procurement strategies to profit in the marketplace.
Over 26% of Amazon sellers employ the wholesaler model. Through this selling approach, they can find a lucrative opportunity to increase their profit margins and make a killing on the platform. This time, we’ll tell you about the top wholesale products to sell on Amazon as well as the pros and cons of this sales model.
Top Wholesale Products to Sell on Amazon
Identifying the right wholesale products to sell on Amazon is key to success on the platform. As mentioned earlier, the competition within the marketplace is stiff. Recognizing the balance between demand and saturation is crucial to finding your footing (and perhaps niche) on Amazon. We’ve collated several suggested products that have relatively low upfront costs but can generate high-profit margins:
- Clothing, Accessories, and Footwear
Selling wholesale on Amazon requires finding products that are easy to store and appeal to a general market. Clothing and accessory pieces are always in high demand. And the seller doesn’t need to put in significant capital when sourcing clothing wholesale. Likewise, there are plenty of niches to invest in when offering fashion merchandise.
Books continue to be one of the most popular items on Amazon. Buying books wholesale is a relatively simple process. As a result, the profit margins are high – doubly so for retailers that intend to purchase secondhand books in bulk.
- Baby & Infant Merchandise
Like clothing, baby & infant merchandise is always in high demand. More often than not, items that fall within this category are relatively easy to store because of their relatively diminutive size. As a result, they are among the best products to purchase in bulk for reselling purposes.
How to Start Selling Wholesale on Amazon
Selling wholesale, in simple terms, is buying branded inventory in bulk from authorized suppliers, manufacturers, and distributors. Often, wholesalers can negotiate their prices with the manufacturers directly. As they buy in bulk, often in pallets, wholesale retailers can get steep discounts from their suppliers.
Generally, there are two different ways to sell wholesale on Amazon – the reseller model and the private label model:
- Reseller Model
Wholesale resellers purchase brand-name products in large quantities with wholesale discounts. They then list them on Amazon as a reseller of the specific brand. It is important to note that wholesale reselling isn’t the same as dropshipping. Wholesale resellers purchase inventory and store inventory in their warehouses.
- Private Label Model
On the other hand, private label sellers purchase generic products wholesale and rebrand them with their packaging and branding. Companies use this model to establish brand recognition beyond Amazon.
Best Practices in Selling Wholesale on Amazon
There is a misconception that selling wholesale on Amazon can quickly turn a profit. While the profit margins can get high, it isn’t a “get-rich-quick” scheme. Wholesale selling still requires proper research and strategy. Here are a few wholesaling best practices for resellers that want to get into it:
- Choose a Product with High Demand
As mentioned earlier, knowing the right wholesale products to sell on Amazon is crucial to succeeding in this merchant structure.
When choosing inventory, make sure that Amazon isn’t selling the same item. Competing with the world’s top marketplace is never a good idea. They can offer a product for a steeper discount than a reseller can afford. Likewise, it works to your advantage to partner with reputable brands. The beauty of reselling is that you don’t have to do too much marketing. The brand should stand on its own.
- Find the Right Suppliers
Finding suitable name-brand product suppliers is still different from sourcing products from manufacturers. Often, retailers need to approach brand owners themselves.
- Learn to Negotiate
Wholesale selling requires maintaining a healthy relationship with a brand. A seller must prove that they can add value to their brand partners to get the best deals. A retailer is offering a brand the ability to extend its market, and proving your reach can give you leverage. Negotiations can take time. It is best to remain patient and stick to the operation’s worth.
- Fulfill Orders Promptly
Customer loyalty is essential in retail. It is, after all, more expensive to capture new clientele than to keep a loyal one. A streamlined order fulfillment process can positively impact a seller’s wholesaling efforts. On the other hand, any delays can cause customer dissatisfaction – something all retailers should avoid.
Advantages of Selling Wholesale on Amazon
Wholesaling isn’t for everyone. It requires a significant investment that small and medium operations may not have. But getting into the wholesale business is worth it in the long run.
Wholesaling carries less risk than establishing a new brand. Established companies already have a reputation, and wholesale sellers only need to piggyback on it. Moreover, with wholesaling, sellers often transact with brand owners themselves. And the chances to get sub-par inventory are relatively minimal.
Amazon wholesale is an excellent way for sellers to make the most of what the platform offers. But the process of finding the proper inventory can be overwhelming.
Your best recourse is to partner with experts that know eCommerce and Amazon processes intimately. We at ZhenHub offer a slew of tech-based logistics solutions that can take your operations to the next level. We can get your products from points A to B seamlessly, from inventory management to shipping and delivery. Reach out to us today to learn more about our services.